Innovating against ATM Crime - Developing a practice-based model and design-led approach to enhancing customer experience as well as improving customer security.
In 2012, Central Saint Martins (CSM) is offering a 4 year bursary supported by the college’s award winning Design Against Crime Research Centre (DACRC) and funded by LINK.
LINK first worked with DACRC in 2011 when the company was involved in an industry sponsored design project with CSM’s BA Product Design students. The brief was to come up with new and cost-effective solutions to tackle ATM crime. The results were exciting and innovative, prompting LINK to consider the extension of this early research with a full time PhD into the subject.
The PhD student will consider how design and innovation may reduce ATM crime and improve the customer experience by addressing customer communication, design improvements within the wider built environment and the interaction design of ATM software.
By situating the PhD at Central Saint Martins, part of University of the Arts London, the student will have access to multi-disciplinary expertise and facilities. Academic advisors and an industry advisory group assembled by DACRC and LINK will include potential stakeholders such as the police, banks and local government.
The appointed candidate will have a strong design practice/strategy education with a good first degree and a post-graduate qualification. Applicants are being sought both in the UK and EU. The chance to work in one of the most creative establishments in the world situated in a brand new award winning building at King’s Cross will provide an exciting experience for the student and an invaluable contribution to the understanding and prevention of ATM crime for LINK and the wider financial services community.
John Howells, Chief Executive of LINK, said:
“LINK is delighted to support Central Saint Martins by sponsoring this unique PhD programme. This will enable us to bring together cash machine owners, the police, industry experts and academia in a way that has not been done before, enabling design-led improvements to help tackle cash machine fraud head-on.”
Professor Lorraine Gamman, Director of the Design Against Crime Research Centre comment:
“Designers can make a difference to issues as complex as ATM crime because strong research combined with 'wonky' design thinking catalyses new ideas, services and solutions. This tends to be the type of design that has the potential to generate behaviour change in unexpected and innovative ways.”
